Sunday, October 11, 2015

Poorly Conceived and Short-lived

Fewer than 10,000 Edsels are believed to exist today but have enjoyed far more collector interest than when introduced to the general public back in 1958. Some command prices into the six figures if a trailer queen and a convertible.

The marque was supposed to bracket Ford Motor Company's Mercury with two models priced above the typically-priced Mercury and two below but slightly above Ford's offerings.

Not a bad looking car in the main but buyers did not accept the vertical grill, the butt of scorn and jokes. Sad, rather, as the car became a despised orphan. Robert McNamara directed the company to drop the line in 1960. 

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